CRM Manager

Oddschecker - External Site, Full time

Hammersmith
Posted: Monday, 7th June 2021
Job Reference: R005673

It's a great time to join our ambitious team and get involved with a business that is focused, fast paced and a really great place to work.

You'll be encouraged to share your ideas, try new things (and not worry if they don't go right the first time!) and take ownership of your own development. We have a training fund for you to spend each year, as well as the opportunity to earn up to 25% in performance related bonus. We also have; a beer fridge, pizza Friday's, sport always on in the office and regular social events!

Job Title: CRM Manager

Team: Marketing

Squad: Transformation

CRM Manager at oddschecker

As our CRM Manager you’ll build and execute a customer marketing campaign strategy that supports business goals including: activation, engagement, loyalty and retention. You’ll build strong workflows across the entire customer lifecycle whilst working closely with Acquisition, Insight and Product teams. You’ll also be responsible for improving conversion, retention, and the overall customer marketing experience. You’ll be a key member of a small team who believe passionately in the problem we are solving, collaborating closely with direct feedback, and encouraging action.

Key responsibilities of the CRM Manager

  • Ownership and development of the customer marketing strategy, covering owned channels (e.g. email, push, social, in app) with support from the Senior Digital Marketing Manger
  • Responsible for planning, developing, and implementing CRM campaigns and lifecycle programmes that drive user engagement and improve conversion and retention
  • End to end ownership of the production of all day-to-day multi-channel comms, covering ideation through to optimisation
  • Identify new opportunities to contact the user base through analysis of customer, campaign, and channel data
  • Create and develop a test and learn plan to optimise overall communication effectiveness
  • Create highly personalised customer marketing whilst working with support teams to gather the required component parts to bring each communication to life
  • Aid in the discovery of new tools or technology that will improve oddschecker’s ability to connect with our customers
  • Work closely with a wide range of teams within the business ensuring customers have a seamless experience across all touchpoints
  • Be a champion of customer data, ensuring that the right message is presented to the right customer, always
  • Own reporting on CRM performance over time, identifying and sharing opportunities for improvements

Attributes and experience we’re looking for, in our CRM Manager

We're looking for someone who's got a strong back catalogue when it comes to email marketing campaigns and is well versed in how to build meaningful brand relationships with customers.

The ideal candidate will come from a fast-paced marketing environment and will have gained experience in a comparable role in a sport, gambling or gaming industry. You should have a strong track record of creating exciting and engaging campaigns which drive growth and improve churn.  

Good communication skills are essential, as is a flexible working approach, positive attitude and above all else pride in your work with a strong level of attention to detail.

A love for sport, gambling, gaming or such would be preferred as it would add to the enjoyment of the role.

  • Minimum of 3 years CRM experience in fast paced digital B2C or agency environment
  • Background of working in sports, gambling, ecommerce, high growth, subscription businesses
  • Have strong knowledge of customer and user communications and behaviour change strategies
  • Experience of strategic planning, implementation and setting & achieving targets
  • Experience of working on customer retention programs across paid and owned digital channels
  • Experience of planning, leading, and delivering customer communications campaigns
  • Start-up experience in a fast-paced environment would be ideal
  • Strong analytical & problem-solving skills

What you’ll get back from us

Alongside the challenge of a role with real growth potential, you will also receive:

  • Competitive bonus %
  • Free Sky HD package, Broadband and discounted Sky Talk
  • Subsidised Puregym membership
  • Free healthcare with Bupa, life assurance and income protection
  • Pension scheme with up to 9% contribution from the company
  • £1,000 training fund each financial year, to spend on your professional development
  • 25 days holiday which increases by 1 day for each year of service (up to 30 days)

Apply for this role

CRM Manager

OGM - External Career Site, Full time

Hammersmith
Posted: Monday, 7th June 2021
Job Reference: R005673

It's a great time to join our ambitious team and get involved with a global and growing business that is focused, fast paced and a really great place to work. With offices in London, Barcelona and Lithuania, Oddschecker Global Media is a great place to grow your career.  

You'll be encouraged to share your ideas, wok collaboratively and try new things (and not worry if they don't go right the first time!), whilst working in one of the world's most forward thinking industries.

Job Title: CRM Manager

Team: Marketing

Squad: Transformation

CRM Manager at oddschecker

As our CRM Manager you’ll build and execute a customer marketing campaign strategy that supports business goals including: activation, engagement, loyalty and retention. You’ll build strong workflows across the entire customer lifecycle whilst working closely with Acquisition, Insight and Product teams. You’ll also be responsible for improving conversion, retention, and the overall customer marketing experience. You’ll be a key member of a small team who believe passionately in the problem we are solving, collaborating closely with direct feedback, and encouraging action.

Key responsibilities of the CRM Manager

  • Ownership and development of the customer marketing strategy, covering owned channels (e.g. email, push, social, in app) with support from the Senior Digital Marketing Manger
  • Responsible for planning, developing, and implementing CRM campaigns and lifecycle programmes that drive user engagement and improve conversion and retention
  • End to end ownership of the production of all day-to-day multi-channel comms, covering ideation through to optimisation
  • Identify new opportunities to contact the user base through analysis of customer, campaign, and channel data
  • Create and develop a test and learn plan to optimise overall communication effectiveness
  • Create highly personalised customer marketing whilst working with support teams to gather the required component parts to bring each communication to life
  • Aid in the discovery of new tools or technology that will improve oddschecker’s ability to connect with our customers
  • Work closely with a wide range of teams within the business ensuring customers have a seamless experience across all touchpoints
  • Be a champion of customer data, ensuring that the right message is presented to the right customer, always
  • Own reporting on CRM performance over time, identifying and sharing opportunities for improvements

Attributes and experience we’re looking for, in our CRM Manager

We're looking for someone who's got a strong back catalogue when it comes to email marketing campaigns and is well versed in how to build meaningful brand relationships with customers.

The ideal candidate will come from a fast-paced marketing environment and will have gained experience in a comparable role in a sport, gambling or gaming industry. You should have a strong track record of creating exciting and engaging campaigns which drive growth and improve churn.  

Good communication skills are essential, as is a flexible working approach, positive attitude and above all else pride in your work with a strong level of attention to detail.

A love for sport, gambling, gaming or such would be preferred as it would add to the enjoyment of the role.

  • Minimum of 3 years CRM experience in fast paced digital B2C or agency environment
  • Background of working in sports, gambling, ecommerce, high growth, subscription businesses
  • Have strong knowledge of customer and user communications and behaviour change strategies
  • Experience of strategic planning, implementation and setting & achieving targets
  • Experience of working on customer retention programs across paid and owned digital channels
  • Experience of planning, leading, and delivering customer communications campaigns
  • Start-up experience in a fast-paced environment would be ideal
  • Strong analytical & problem-solving skills

What you’ll get back from us

Alongside the challenge of a role with real growth potential, you will also receive:

  • Competitive bonus %
  • Free Sky HD package, Broadband and discounted Sky Talk
  • Subsidised Puregym membership
  • Free healthcare with Bupa, life assurance and income protection
  • Pension scheme with up to 9% contribution from the company
  • £1,000 training fund each financial year, to spend on your professional development
  • 25 days holiday which increases by 1 day for each year of service (up to 30 days)

Apply for this role