Senior Digital Analyst (UK)

Product, Full time

Posted: Wednesday, 13th April 2022
Job Reference: R006479
Squad: UK
Team: Product

It's a great time to join our ambitious team and get involved with a business that is focused, fast paced and a really great place to work.

You'll be encouraged to share your ideas, try new things (and not worry if they don't go right the first time!) and take ownership of your own development. We have a training fund for you to spend each year, as well as the opportunity to earn up to 25% in performance related bonus. We also have; a beer fridge, pizza Friday's, sport always on in the office and regular social events!

Job Title: Senior Digital Analyst

Team: Analytics

Squad: Oddschecker UK

Location: Hammersmith / Hybrid

Reporting to: Head of Digital Analytics

What you’ll do as our Senior Digital Analyst:

Making the best use of our customer data to inform our decisions is essential to our business.  We are looking for an accomplished Analyst who can work alongside our UK team and translate insights into actionable recommendations.

Your key responsibilities will include:

  • Partnering with the UK Marketing team to measure the performance of campaigns across CRM, social, and acquisition.
  • Interpret data, analyse results using multiple data sources and statistical techniques to provide actionable insight and recommendations.
  • Owning all site-level reporting and performing analysis to optimize content strategies.
  • Striving for product excellence, leveraging our behavioural data to find optimisation opportunities on our products, running tests, and measuring the performance of results
  • Partnering with the UK Commercial team to analyse our sponsorship deals and performance data and packaging these reports to effectively communicate with key stakeholders.
  • Partnering with the UK Finance team supporting KPI reporting and revenue modelling.
  • Maintaining site tagging to ensure we are capturing the right data.

We need someone who is:


  • A strong understanding of the latest developments in data analysis and conversion rate optimisation
  • Proven record in delivering actionable insight to improve conversion rate
  • Experience in A/B test ideation, measurement, and performance interpretation working with a tool such as Qubit.
  • Analytics experience in the product (app + web) and marketing analytics.
  • Skilled in SQL (ideally with experience working with BigQuery).
  • Working with a digital analytics tool such as Google Analytics (Universal Analytics and GA4 would be advantageous) or equivalent.
  • Experience working with data visualisation tools (DataStudio ideally or equivalent e.g. Tableau, PowerBI).
  • Tag management experience (ideally Google Tag Manager or equivalent).
  • Flexible – maintains effectiveness in a fast-moving and/or changing environment and with varying tasks, responsibilities, or people
  • Excellent communication skills and the ability to present data in a user-friendly format
  • Collaborative nature
  • Interest in sports/sports betting

Good to have:

  • Experience working with an app attribution platform (such as Kochava).
  • Knowledge of statistics and experience using statistical packages for analysing datasets (Python, R, etc)
  • Experience building, or working with, marketing channel attribution models.
  • Degree in Mathematics, Economics, Computer Science, Information Management, Statistics or similar

Alongside being challenged daily and a real interest in your development, you will also receive:

  • Competitive bonus scheme
  • Free Sky HD package, broadband and discounted sky talk
  • Free Puregym membership
  • Free healthcare with Bupa, life assurance and income protection
  • Pension scheme with up to 9% contribution from the company
  • £1,000 training fund each financial year, to spend on your professional development
  • 25 days holiday which increases by 1 day for each year of service (up to 30 days)

Apply for this role